Thanks Brian. Very good perspective. For someone new in the field, reducing if not eliminating subjectivity (probably wishful thinking 😀) is what I am trying to get to. Would love to hear more inputs from others.
I am still going through this page – https://blog.thehub.io/blog/how-to-value-your-startup-8-formulas-to-get-you-started/ and the associated spreadsheet from them. They seem to have tried to simplify the various approaches.