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  • dilution and price per share

    Posted by Seth on November 25, 2023 at 11:23 pm

    hi i invested in a startup a year ago, when i initially invested in the startup it was around $5 per share, the company is finally made some progress and is trying to get paid customers but needs more marketing costs. they will be issuing around 6% more shares but also will be reducing per share value to half $2.5. as an initial investor im quite disappointed that im already taking a loss, is there anything i can do ?

    Edward replied 8 months, 2 weeks ago 5 Members · 6 Replies
  • 6 Replies
  • Brian

    Administrator
    December 6, 2023 at 11:21 am

    Hi Seth,

    In terms of “if there is anything you can do” – the likely answer is no. If you were a major investor early on and had substantial voting power or a direct line of communication with the founder, maybe. But especially when investing more passively on Reg CF, Reg A platforms (or through Reg D syndicate), you’re a bit at the mercy of the founder, the company, and the lead/largest investors (if any).

    Down rounds and dilution are never easy.

    However, it sure beats the alternative – i.e. if the company were to go out of business and your investment went to zero!

    So sometimes it’s best to remain positive, continue supporting the company and founder, and hope that this new capital can help them to correct course and get back on a path towards a successful exit.

  • Brian

    Administrator
    December 6, 2023 at 11:23 am

    Also, I doubt this is the case here, but it is possible that the company did a share split. We’ve seen quite a few crowdfunded companies do share splits before going public.

    So, for example – if they did a 2-for-1 split, the new “$2.50/share” price might actually be equivalent for your own holdings, since in that situation you would now own twice as many shares.

    I haven’t seen this much while a company is still private, but it does happen and is worth exploring or asking.

    • Lara

      Member
      September 11, 2025 at 8:48 am

      That’s a good point, share splits can be confusing at first. Definitely worth clarifying with the company whether it’s a true dilution or just a split before assuming it’s a loss. https://crowdwise.org/forums/

  • Lara

    Member
    September 11, 2025 at 8:46 am

    I get your frustration, dilution can feel like a setback. Sadly, it’s pretty common with startups. The hope is that the extra funding fuels growth and boosts long-term value.

  • Mattew

    Member
    September 17, 2025 at 4:34 am

    Hey Seth, I get your disappointment dilution is tough, but it’s worth checking if your agreement includes anti-dilution protection or pro rata rights so you can maintain your stake. Also, ask how the new capital will be used; if marketing drives real growth, the overall valuation might still benefit you long-term. For a deeper dive, this article is helpful: https://microventures.com/slice-of-the-pie-navigating-ownership-dilution-in-startup-investments and if you’re interested in more stable investment models, here’s a look at the guaranteed rent scheme London

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