Why Should Investors Diversify by Investing in Startups?
A great book for investors (and founders) trying to find patterns in startups that become unicorns is “Super Founders: What Data Reveals About Billion-Dollar Startups” by Ali Tamaseb.
One stat from the book as to why investors might be interested in startup investing: whereas it used to take companies 5.5 years on average from founding to IPO (Initial Public Offering), that number is now over 8 years from founding to IPO.
This means more of the appreciation of the stock happens in the private markets, and less value and upside is still on the table for public market investors.
Another great reason to consider adding alternate investments as a small part of a well-diversified portfolio.
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